This setting is part of Fuorisalone, an event parallel to the Milan Furniture Exhibition. The attempt is to design a home-space projected towards the city from the windows of this company of interior design located on the Naviglio in Milan. The staging is focused on the company colour that turns into a metaphor of an absolute objective space. In such a way every single object on display acquires an urban communicative strength. The window of the home space ROSSO SAGSA changes from a thin almost transparent  limit between outside and inside , into a free space where the objects on exhibition  are displayed  and these same objects , far apart from the usual domestic environment,  take a different value and  an urban dimension.

Photo © Alberto Ferrero