18 October 2018

Transposition of professional know-how on international scenarios

" Experiences of an architect - Rome, 19 October 2018"

In the conference promoted by ABF Consulting about commercial strategies, we were invited to talk about our experiences abroad, most of which are positive. The title we gave to our intervention seems a bit high-sounding, actually going abroad is like this: you try to replicate your professional experience within different scenarios, then you realize that you have to make a series of changes to your way of operating. Depending on cultures, geographies, interlocutors, different partners. But without changing the substance of your work. 

We are architects and when we talk about our projects, we are talking about ourselves. So this time too, we put on the table (or rather on video!) some projects from the past or recent: through those, we talk about us. We ask the listener to read our things and then bring them into their own context with the appropriate changes.